Product Design Lead, optimist, systems-builder, and experience-maker. Eight years designing mission-driven products for the people most software forgets.

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Work

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75% → 92%
Donation fee opt-in, A/B tested
Confidential
Experimentation2026

Fee Opt-In: Winning the Moment Donors Change Their Mind

A behavioral A/B test on Raisely's donation flow. The default was already working. The real opportunity was redesigning what happens the moment a donor decides to edit it. The winning variant moved fee opt-in from 75% to 92%.

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  1. 02Aplos × Keela: Connecting CRM and Accounting for Nonprofits

    The first cross-product integration after an acquisition: syncing nonprofit CRM data with accounting and tax workflows across two codebases and two teams.

  2. 03Transaction Workflows: The Feature That Was Causing Churn

    Nonprofit accountants were spending weeks on tax reconciliation because the product treated every transaction the same way. A redesign that turned our #1 churn driver into a growth lever.

  3. 04Orchid: A Design System Born From a Merger

    Three products, 340+ scattered components, and three teams who didn't choose to work together. Orchid is the shared design language that made convergence possible.

  4. 05Automation for Nonprofits: When the Real Obstacle Is Fear

    Nonprofit teams are chronically under-resourced. We built a no-code automation system from scratch, and the hardest design problem turned out to be fear, not complexity.

Personal

  1. 06AI Recipe Book: A Side Project About Trust

    I partnered with a PM and two engineers to build an AI cooking app from zero to MVP in under three months. It also taught me how to design for AI before it hit my day job.

Writing

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Earned BlackMerging Three Design Systems Was the Easy PartThe Data Model That Wasn't There

Fine Arts kid. Graphic Design grad. Avid runner, music enthusiast, and an amateur musical act.