Product Design Lead, optimist, systems-builder, and experience-maker. Eight years designing mission-driven products for the people most software forgets.
Work
All
Fee Opt-In: Winning the Moment Donors Change Their Mind
A behavioral A/B test on Raisely's donation flow. The default was already working. The real opportunity was redesigning what happens the moment a donor decides to edit it. The winning variant moved fee opt-in from 75% to 92%.
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02Aplos × Keela: Connecting CRM and Accounting for Nonprofits
The first cross-product integration after an acquisition: syncing nonprofit CRM data with accounting and tax workflows across two codebases and two teams.
03Transaction Workflows: The Feature That Was Causing Churn
Nonprofit accountants were spending weeks on tax reconciliation because the product treated every transaction the same way. A redesign that turned our #1 churn driver into a growth lever.
04Orchid: A Design System Born From a Merger
Three products, 340+ scattered components, and three teams who didn't choose to work together. Orchid is the shared design language that made convergence possible.
05Automation for Nonprofits: When the Real Obstacle Is Fear
Nonprofit teams are chronically under-resourced. We built a no-code automation system from scratch, and the hardest design problem turned out to be fear, not complexity.
Experiments
06ARND: Live Music Around You
A map-first app for the city's small shows: buskers, pop-ups, and small-venue sets. Started as a concept, now a working app running on live curated Toronto listings, in beta at arnd.app.
07Toronto Yuwol: The Tools Behind a Ten-Month Musical
Internal tooling for a bilingual musical company of about forty: scheduling and attendance, a Korean-English script reader used daily, and a ticketing platform that sold real seats for the production's run.
Personal
08AI Recipe Book: A Side Project About Trust
I partnered with a PM and two engineers to build an AI cooking app from zero to MVP in under three months. It also taught me how to design for AI before it hit my day job.
09Blockchain Projects 2021–2022
A year deep in Web3: a Yat emoji portfolio, an Airfoil agency rebrand, and a Sandbox redesign. What survived the hype was a design lesson about abstraction, and a personal one about burnout.
Fine Arts kid. Graphic Design grad. Avid runner, music enthusiast, and an amateur musical act.