Product Design Lead — optimist, systems-builder, and experience-maker. Eight years designing mission-driven products for the people most software forgets.
Open to Staff & Principal roles
Work
All
Fee Opt-In: Winning the Moment Donors Change Their Mind
A behavioral A/B test on Raisely's donation flow. The default was already working. The real opportunity was redesigning what happens the moment a donor decides to edit it. The winning variant moved fee opt-in from 75% to 92%.
Read the case study
02Aplos × Keela: Connecting CRM and Accounting for Nonprofits
The first cross-product integration after an acquisition — syncing nonprofit CRM data with accounting and tax workflows across two codebases and two teams.
03Transaction Workflows: The Feature That Was Causing Churn
Nonprofit accountants were spending weeks on tax reconciliation because the product treated every transaction the same way. A redesign that turned our #1 churn driver into a growth lever.
04Orchid: A Design System Born From a Merger
Three products, 340+ scattered components, and three teams who didn't choose to work together. Orchid is the shared design language that made convergence possible.
05Automation for Nonprofits: Building Confidence, Not Just Workflows
Nonprofit teams are chronically under-resourced. We built a no-code automation system from scratch, and the hardest design problem turned out to be fear, not complexity.
Personal
06AI Recipe Book: A Side Project About Trust
I partnered with a PM and two engineers to build an AI cooking app from zero to MVP in under three months. It also taught me how to design for AI before it hit my day job.
07Helping Artists Build Brands, Not Just Merch
I volunteer as design lead for ArtsGaze, a platform helping emerging artists gain visibility. The best design work builds capability, not dependency.
08De Mello: Branding a Coffee Roaster Beyond Its First Impression
A Toronto specialty coffee roaster had outgrown its WordPress template but hadn't built the systems to manage its own brand. I helped close that gap.
092024 Wrapped
A year of building quietly: a stealth startup, a jazz album, a hackathon, a magazine, and a lot of things that never made the resume.
10Blockchain Projects 2021–2022
Three Web3 design challenges: a Yat emoji portfolio, an Airfoil agency rebrand, and a Sandbox redesign. This is also the year I burned out, went to therapy, and came out a better designer.
11Dribbble UI Challenge 2018 / 2020
100 days of UI exploration, twice. The goal wasn't to make great work. It was to stay uncomfortable long enough to get better.
12Graphic Design 2012–2017
Five years of early-career exploration: illustration, collage, poly art, album covers, and a few things I made just because I could.
13Illustration & Paint 2009–2012
Pencil, watercolour, oil paint, Crayola crayon. Before I was a designer I was a kid who drew constantly. One of these ended up in the Hamilton Spectator.
Experiments
14Wayfind: A Trip Companion for a Design & Jazz Tour of Europe
A mobile-first travel app I built for one specific trip (London, Frankfurt, Berlin, Copenhagen), pulling the itinerary, budget, and map into a single place I could check on the go.
15ARND: A Map for Live Music Happening Right Now
A concept for a map-first marketplace that turns buskers, pop-ups, and small-venue sets into something you can actually find, and that pays artists on verified attendance rather than vanity metrics.
16Vesta Press: Read Anything, Beautifully
An exploration of a reading tool that strips the noise from anything you paste in (a link, some text, a screenshot) and typesets it cleanly, in whichever reading style suits the moment.
17Mooze: A Personal Inspiration Vault
One place to save everything that moves you: videos, articles, books, films, music, from any platform. A signed-in workspace with AI helping you make sense of what you collect.
18Toronto Yuwol: A Schedule Tracker for a 40-Person Musical
A small, practical tool I built for the amateur musical I joined, keeping practice and performance attendance straight for a bilingual cast of about forty.
19Personal Color Analysis: Your Palette, From Your Camera
A browser-based take on personal color analysis: on-device face and color detection that grades every color against your skin tone and places you in a seasonal palette, no appointment required.
Fine Arts kid. Graphic Design grad. Avid runner, music enthusiast, and an amateur musical act.