Resume

Product Design Lead · Toronto, ON

• Lead design across Velora's three nonprofit products: merging Keela, Raisely, and Aplos into one connected system used by 85,600+ campaigns across 102 countries.
• Built Orchid, a design system that consolidated 340+ scattered components into 86 shared primitives. Adopted across all three products within 6 months, cutting component development time by 40%.
• Led the first cross-product initiative post-acquisition: designed the integration experience and established the collaboration framework that every subsequent cross-team project followed.
• Designed a 0 to 1 automation platform. 45% of active accounts adopted within 3 months. Became a differentiator in sales conversations.
• Grew and mentored a design team of 3. Established critique processes, a contribution model with 12+ active contributors, and research operations that didn't exist before.

Product Designer · Vancouver, BC

• Redesigned the transaction workflow, the #1 driver of tax-season churn. Cut monthly reconciliation time by 60% and moved feature NPS from -12 to +34.
• Ran 40+ user research sessions that directly shaped what the product team built next. Built the research practice from nothing.
• Created the design system foundations that later became Orchid after the acquisition.

UI/UX Designer, Design Systems · San Francisco, CA

• Built and maintained a design system for a food-tech platform. Improved feature delivery speed by 35% through reusable components and documented patterns.
• Established component API standards and a design-engineering handoff process that the entire product team adopted.

UI/UX Designer · Toronto, ON

• Designed an expert-matching platform from scratch to product-market fit, connecting businesses with industry professionals.
• Led competitive analysis and usability testing, iterating on core matching and onboarding flows. Improved activation rate by 22%.