I’m Allen, a product designer driven by a fascination with systems, human behavior, and the way design bridges people and technology.
Featured work · 2021–2025
Projects
About me
👋 Hey, I’m Allen— a Product Designer who blends Fine Arts, Graphic Design, and a love for systems thinking to craft intuitive, high-impact experiences.
Over the past 6+ years, I’ve worked across startups in education, healthcare, and non-profit tech, building systems that balance usability, aesthetics, and impact.
I lead product design at Keela, shaping CRM solutions that empower small to mid-sized non-profits. Since Keela’s acquisition, three products have been coming together, and I’m leading the charge to ensure a seamless experience for users, designers, and developers alike. My approach? Data-driven decisions, cross-functional collaboration, and a deep focus on customer needs.
I thrive in the messy, exploratory phases of design, where uncertainty fuels creativity and big ideas take shape. Let’s build something great together 🙂

Experience
Product Design Lead • Toronto, ON
Product Designer • Vancouver, BC
February 2021 ~ January 2023
UI/UX Designer—Design Systems • San Francisco
January 2020 ~ September 2022
Xperly
UI/UX Designer • Toronto, ON
October 2018 ~ December 2019